Tony Stark is on WIRED, and what's up with that breathalyzer headline placement?

I was at the doctor's office last weekend, and in the magazine pile was this issue of WIRED magazine. I had to have a bit of a laugh at one of the secondary headlines...

I'm not sure if it was an hilarious coincidence, or an intentionally provocative and well thought out piece of design. Regardless, the article was interesting. It had some pretty good analysis of Stark's influence on the tech industry, but then we all remember the clusterfuck that was Stark Expo. Even if we did find out that Justin Hammer actually caused the whole furore, the PR storm afterwards would be enough to drive me to drink. Probably enough to need one of those breathalyzers they tested (it was actually a very informative test, I would recommend reading it on the website!).